Louis DeMarco (b. 1985) is an artist, musician, designer and writer with a particular interest in creating personal mythologies and motivational hyperbole in order to examine his experiences. His extensive mapping and architectural designs for “Loudemar,” a mythological island and home to his mind’s fortress, express a deep desire for belonging, safety, and simply having things one’s way.
A natural comedian, DeMarco infuses humor into serious topics such as disappointment, anxiety, paranoia and relationship negotiations through his series of “Words to Live By” signs, executed in a brilliantly colored Simpsons-esque palatte. Originally a riff on Tom Hanks’ character’s terminal illness (a “brain cloud”) in the comedy classic Joe Versus the Volcano – charting and mapping continue in DeMarco’s popular Cloud Chart series, which catalogs “bad states”, followed later by a series of antidotes (“positive states”) in the Halo Chart series.
DeMarco is also an accomplished bass player for the rock band DHF Express, fronted by fellow Project Onward artist Adam Hines. DeMarco writes original lyrics and music and is developing several screenplays for musicals and comedies. He joined Project Onward in 2005 and currently lives in Chicago’s West Town neighborhood.